For the love of mushrooms hero image

For the love of mushrooms

On February 22, 2024, we held an event at Snickeriet in Stockholm where we gathered entrepreneurs, professors, artists and more to answer questions about the absolute hottest topic that is being talked about right now. From having been something picked in a remote forest to today being something that many believe can help solve some of our biggest challenges in everything from fashion, treatment of depression, climate, sustainable technology and at the same time create a completely new understanding of how we can communicate with our nature. The word we are looking for and that is on everyone's lips - literally speaking - is of course mushroom!
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The event was held at Snickeriet in Stockholm and was created together with the best team at Freshmind.

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The guests were welcomed with a healthy, refreshing sparkling craft drink from ICHA. A kombucha made from mushrooms, among other things - what else? ;)

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There was even mushroom growing indoors.

We were honored to have Frida Söderlund as moderator who handled the mic and guided us through the conversations with great skill. The panel consisted of Anders Dahlberg - mycologist/professor, Ellinor "Elliphant" Olovsdotter - artist/songwriter, Miriam Höglund - nutritionist at Elexir Pharma, Johanna Gilan - designer, Patrick Björck and Aleks Tudzarovski - founders of Svampklapp, and Sargon Orahim.
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Frida Söderlund, author and journalist, was the evening's moderator.

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Anders Dahlberg, mycologist and professor, was one of the panel participants.

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Ellinor "Elliphant" Olovsdotter, artist and songwriter, talks with Johanna Gilan, designer. Both are participants in the panel.

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Our very own amazing Miriam Höglund, nutritionist at Elexir Pharma, together with Sargon Orahim.

The reason this evening was held in the first place was because of the launch of our two mushroom complexes - Lion's Mane and Reishi. Two products we are super proud of and which you can read more about here and buy here .
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The two heroes of the evening, Mushroom Complex with Lion's Mane for focus and memory and Mushroom Complex with Reishi for the immune system.

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All the food on site had one or more mushrooms as the main ingredient.

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Kris Tusabe, Artist and DJ, provided some of the evening's entertainment.

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All guests got to take home a goodie bag with our two new mushroom complexes.

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Thank you to everyone involved for an unforgettable evening!

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