Ashwagandha - Information

Ashwagandha is an herb/root that has become very popular in the western world in recent years but is not really new. Ashwagandha has been used for about 4000 years in Ayurvedic philosophy in India and is also called "Indian ginseng". Ashwagandha is known to be able to influence the quality of life in our everyday life. Mainly through a soothing and calming feeling, which creates better conditions for harmony and joy. Elixir Ashwagandha contains extracts from the plant's roots, which contain extra high levels of a group of active substances called withanolides. The extract contains 2.5% withanolides, which corresponds to 15 mg per daily dose.

Manage everyday stress

The mechanisms behind Ashwagandhan's ability to help the body deal with stress appear to lie in its balancing effect on the stress hormone cortisol. It thereby counteracts the negative effects of stress and helps the body to achieve mental and physical balance. Many people today experience chronic stress in their everyday lives, which over time can affect the body negatively. Ashwagandhan's adaptogenic properties make it a highly valued herb in both men and women.

What is an adaptogen?

Adaptogens is a collective name for plants and fungi containing certain bioactive substances that affect the body's ability to adapt to physical, chemical and biological stress. The name adaptogens comes from the English "to adapt", i.e. to adapt. Adaptogens normalize and optimize the body's functions to create balance, they do not stimulate a function to its upper limit. They therefore do not work in the same way as central stimulants, for example caffeine, which become less effective the more times you use them and which stimulate even when you are in balance. Adaptogens have the same effect continuously without you having to successively increase the dose to get the same effect as at the beginning. They are also not addictive.

Some of the best known adaptogens are Ashwagandha, Rosehip, Russian Root, Schisandra and Reishi. To be called an adaptogen, there are certain criteria that the plant or mushroom must meet:

1. The effect must be general and broad, to the extent that resistance is improved against a wide range of stressors of a physical, chemical and biological nature.

2. They must have a normalizing, i.e. restorative, function.

3. Adaptogens must be harmless and have a broad therapeutic effect with minimal, or no, disturbance of the normal biological processes.

Vitamin B5 and Bioperine®

Elixir Ashwagandha is supplemented with vitamin B5 (pantothenic acid) and the black pepper extract Bioperine®. B5 is added as it helps maintain normal mental performance and reduce fatigue and exhaustion. Bioperine® is a patented black pepper extract with 95% piperine that increases the bioavailability, i.e. absorption, of certain herbs and nutrients.