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Juliana Rudell Di Simone’s metaverse & universe is closing the gap between the digital and the physical world - This is a hyperlink

The term “metaverse” is charged with different meanings, depending on who you ask. For Juliana Rudell Di Simone, co-founder of some.place, the metaverse is another word for community. “People often think about the metaverse as a place to escape the real world, but we see it as a tool that can enhance our real lives through the digital experience, which is already so prevalent,” says Juliana, who passionately shares her winding journey from being a model to building a more inclusive metaverse for women and minority groups.

With her co-founder, Lana Hopkins, based in Sydney, and the company’s team spread across the world, Juliana works mostly from her luminous home in Los Angeles. Her day-to-day life is very routined—and she likes it that way. “It makes me feel a bit more in control over my crazy schedule and the only way I’ve found to carve quality family time,” she confesses. “I’m up every morning at 6am, with my husband bringing a warm cup of coffee to bed. From my phone, I read the news, do Wordle, check socials, and filter emails. After that, I try to have at least one hour to exercise, eat breakfast, shower, and get ready for the day. Once calls and work starts around 9am, it’s hard to find extra time.”

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In fact, many experiences already exhibit “metaversal” characteristics. For instance, video games, such as Fortnite and Animal Crossing, allow players to access virtual worlds where they can exchange goods, go fishing or hang out with other avatars. Social media is also metaverse-like. “Think about how much time we spend curating a version of our real lives for social media. We already connect and socialize with others in a digital space that’s a representation of our real lives on Instagram. Going on some.place would just be a different way of doing it,” she explains before admitting that her favorite metaverse environments are the ones that look and feel real yet challenge our perception of reality. 

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In fact, many experiences already exhibit “metaversal” characteristics. For instance, video games, such as Fortnite and Animal Crossing, allow players to access virtual worlds where they can exchange goods, go fishing or hang out with other avatars. Social media is also metaverse-like. “Think about how much time we spend curating a version of our real lives for social media. We already connect and socialize with others in a digital space that’s a representation of our real lives on Instagram. Going on some.place would just be a different way of doing it,” she explains before admitting that her favorite metaverse environments are the ones that look and feel real yet challenge our perception of reality.

“How do we have a more humane digital experience? It shouldn’t all be done with text, through little text boxes.”

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As one of Los Angeles’s up-and-coming entrepreneurs, Juliana’s busy schedule is hardly surprising. some.place was born in 2020 and is slated to launch during the third quarter of 2022. Juliana describes it as a metaverse that can be accessed through your phone. Unlike many offerings developed for PCs, laptops, or game consoles, some.place is building a mobile app and augmented reality (AR) experience that promises sleek avatars, a 3D personal space for your non-fungible tokens (or NFTs, which are one-of-a-kind digital assets based on the blockchain), and a seamless bridge between the digital and physical world.

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“People often think about the metaverse as a place to escape the real world, but we see it as a tool that can enhance our real lives through the digital experience.”

As with many people working within the metaverse and NFT space, Juliana fell into this realm unexpectedly. Upon completing a Master’s degree in marketing and communications in Europe, she found herself in the midst of the 2008 recession, unable to find a “good entry-level job” in London. Already working as a part-time model at the time, she decided to try it full-time. “My modeling career was going really well and I thought, ‘Why not try something new?’. I was super interested in the opportunity to travel, meet new people and get out of a world that I was so comfortable in—and I had known for so long,” she says, “So I moved from London to New York in 2012.”

In New York, Juliana met her husband Dean Di Simone, a designer and entrepreneur. Around that time, Dean had partnered with Tokyobike, an independent bicycle brand that started in a suburb in Japan, and was looking to expand the business to the Americas. He needed help to embark on this new journey and asked her to join the team and lead its marketing activities. So, in 2014, Juliana became partner and director of Tokyobike.“ It was such an interesting ride because everything I learned from my degree was applicable to an industry I didn’t know much about,” she says, “which was really good because I could bring new perspectives to the table that were missing, like what would make women feel more comfortable riding bikes?”

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"This Panagora Oversized Hoodie pays homage to New York City with an oversized print on the rear side as well as on the left chest. The navy-blue Panagora hoodie is made from durable cotton and features a spacious hood, that can easily be adjusted with its drawstring construction. A roomy kangaroo pocket can store your smaller belongings, perfect for everything you need close by.This is an eye-catching block quote"

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