

Elexir Pharma's NAD+ is a dietary supplement that contains a combination of several powerful ingredients to promote optimal cellular function. The main ingredient is nicotinamide riboside (NR), a form of vitamin B3 that has been shown to increase NAD+ levels in the body. The product also contains coenzyme Q10, PQQ (pyrroloquinoline quinone) and vitamin B12.


What is NAD+?
NAD+ (nicotinamide adenine dinucleotide) is a coenzyme found naturally in all living cells. It plays a key role in a variety of biological processes, including energy production, DNA repair, and mitochondrial function. Simply put, NAD+ acts as a catalyst for converting nutrients into energy, which is essential for the proper functioning of the body's cells.
As we age, our levels of NAD+ decrease, which, according to research, can lead to mitochondrial dysfunction that is linked to aging, metabolic diseases, decreased energy, and neurodegenerative disorders.
NAD+ is a reactive molecule, making it difficult to add directly to supplements. Therefore, Elexir NAD+ instead contains NR (nicotinamide riboside), a form of niacin (vitamin B3) that can effectively increase and restore the body's NAD+ levels.
By increasing NAD+ levels, NR has shown promise in improving energy levels, reducing fatigue, and increasing overall well-being. In addition, NR supports mitochondrial function, which is crucial for energy production and maintaining cellular health during aging.


The exciting molecule PQQ
Another important component of Elexir NAD+ is pyrroloquinoline quinone (PQQ), a water-soluble, vitamin-like compound that acts as a redox coenzyme. This means that PQQ can participate in redox reactions, helping to protect the body’s cells from damage by accepting and donating electrons. Unfortunately, PQQ cannot be manufactured by the body, but must be consumed through the diet and is found naturally in foods such as kiwi, green peppers, and green tea. PQQ has also been shown to support mitochondrial function, making it a great complement to NR.
Research shows that PQQ contributes to biological processes such as mitochondrial regeneration and regulation of inflammation. A deficiency of PQQ can have negative effects on mitochondrial function and energy production, but these functions can be restored with increased intake of PQQ. The same study shows that PQQ enhances certain NAD+-dependent activities, including those important for mitochondrial function and longevity.
Coenzyme Q10: Important for the heart and brain
Coenzyme Q10, or ubiquinone, is another key ingredient in Elexir NAD+. This substance is naturally found in all cells of the body, but has its highest concentration in energy-demanding organs such as the heart, brain and muscles. Q10 is essential for the cells’ energy production and also acts as an antioxidant, which means it helps neutralize harmful free radicals that can cause cell damage.
As with NAD+, the body’s natural production of Q10 declines with age. This can contribute to fatigue and impaired cellular function, making Q10 supplementation particularly valuable for supporting energy levels and heart and brain health.
Vitamin B12: For energy and DNA synthesis
Vitamin B12, or cobalamin, is a water-soluble vitamin that has several important functions in the body. It is important for energy metabolism, cell division, and DNA synthesis. B12 is also essential for the proper functioning of the nervous system.